Traffic Awareness campaign

“Traffic Awareness” is a campaign, which is organized by the department of Mathematics, Statistics and Physics students at Qatar University. The aim of the campaign is to increase awareness among students about the reasons that cause the traffic accident. For examples, the behavior of the drivers when they drive on a road, like using their phone or eating food during driving. Consequently, this campaign also aims to identify that the increasing of speed also increases the total of injures. This campaign comes in the context of the message that the department of Mathematics, Statistics and Physics wants to spread that the percentage of the deaths caused by car accident between 4 to 5 deaths per week.

This campaign was the best practical application of what students are studying in the department of Mathematics and Statistics. The Traffic Awareness was a teaching lesson for students to learn how to transfer their studying in statistic to a real life.

This campaign was varied between pictures and videos to show how the speed kill a lot of people, also with instructors from the department who talked about how many people died around the world from traffic accident. In addition they bring statistic about that Qatar has the highest rate of deaths in the world.

The problem is that this was a weak campaign because no one knew about it. The announcing to the campaign was low. Only few students attended to, also they did not bring special people to take about the Traffic Awareness.

My suggestion is to promote similar campaigns; however, a good marketing is required in order to attract a good number of students to attend and to bring specialists to awareness student about the danger of speed.