“Traffic Awareness” is a campaign,
which is organized by the department of Mathematics, Statistics and Physics students at Qatar University. The aim of the campaign is to increase awareness
among students about the reasons
that cause the traffic accident. For examples, the behavior of the drivers when
they drive on a road, like using their phone or eating food during driving. Consequently,
this campaign also aims to identify that the increasing of speed also increases
the total of injures. This campaign comes in the context of the message that the
department of Mathematics, Statistics and Physics wants to spread that the
percentage of the deaths caused by car accident between 4 to 5 deaths per week.
This campaign was the best
practical application of what students are studying in the department of
Mathematics and Statistics. The Traffic Awareness was a teaching lesson for
students to learn how to transfer their studying in statistic to a real life.
This campaign was varied between
pictures and videos to show how the speed kill a lot of people, also with
instructors from the department who talked about how many people died around
the world from traffic accident. In addition they bring statistic about that
Qatar has the highest rate of deaths in the world.
The problem is that this was a weak campaign because no one knew
about it. The announcing to the campaign was low. Only few students attended to,
also they did not bring special people to take about the Traffic Awareness.
My suggestion is to promote
similar campaigns; however, a good marketing is required in order to attract a
good number of students to attend and to bring specialists to awareness student
about the danger of speed.